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	January 17, 2006 Canadian Bank Public Web Site Rankings Forrester's Competitive Site Assessment Ranks Seven Canadian Banks by Brad Strothkamp with Bruce D. Temkin, Adele Sage, Peter Hult

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Executive Summary

Forrester evaluated the seven largest Canadian banks (Bank of Montreal, CIBC, Desjardins, National Bank of Canada, RBC Royal Bank, Scotiabank, and TD Canada Trust) using its Competitive Site Assessment (CSA) methodology. The analysis, which focused on the public section of the Web sites, covers 21 criteria across five categories: Web site navigation, Web site presentation, contact methods, research functionality and content, and application functionality and content. The highest ranking bank Site, TD Canada Trust, scored 74 out of a possible 100 on the assessment. While the analysis uncovered many best practices, the bank sites ran into the most problems meeting the requirements for good application functionality and content.

TABLE OF CONTENTS

• Forrester's Competitive Web Site Assessment Methodology
• Ranking The Sites: TD Canada Trust Leads The Pack
• Best Practices Of Canadian Bank Sites

RECOMMENDATIONS

• Focus On The Needs Of Specific Customers
• Supplemental Material
• Related Research Documents

This is an excerpt

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