For eBusiness & Channel Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	November 28, 2007 Canadian Trends In Researching And Applying For Financial Products Online Age, Online Tenure, And Online Activity Expose Online Applicants by Brad Strothkamp with Carrie Johnson, Brendan McGowan	Average: 10  (2 ratings)

This is an excerpt

Executive Summary

Forrester surveyed 6,004 Canadian adults to determine the Web's sales impact in 2006. Canada has been slower than the US to embrace the Web as a sales channel, and that is reflected in the percentage of Canadian consumers who have researched and applied for financial products online. As in the US, credit cards dominate in the category of financial products sold online in Canada. Online applicants are most often found among key segments like Gen Y, longer-tenured online users, and consumers who shop online.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.