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December 9, 2008 Canadians To Mobile Banking: We're Just Not That Into YouFew Canadians Are Interested In Mobile Banking; Fewer Still Use Itby Emmett Higdon, Peter Wannemacher with Benjamin Ensor, Courtney Tincher |
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Executive Summary
Half of Canadian online consumers are aware of mobile banking, but just 1% currently use the service, and only 3% more report any interest in doing so in the future. What's stopping online Canadians from adopting mobile banking as they have online banking? Canadians feel no urgency, they worry about security, and they don't see the value of mobile banking.
This is an excerpt
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