For Consumer Product Strategy Professionals

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	March 19, 2008 Canal+ Group Bets on Excellence in Marketing and Communications Alongside Premium Content to Keep Customers Loyal by Laurence Meyer

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Executive Summary

Canal+ Group is the leader in pay TV in France, with more than 10 million subscriptions to a wide range of TV services including Canal+ (premium general-interest TV channel and Canal+ Group's flagship service), Canal+ Le Bouquet (multichannel premium offer featuring four premium content channels built around Canal+), CanalSat (digital theme–TV-channel package), and CanalPlay (VOD service).

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