For Vendor Strategy Professionals

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	June 4, 2009 Capgemini's TechnoVision Framework Translates Emerging Technologies Into Business Value by Chris Andrews with Pascal Matzke, Edward Radcliffe	Average: 8  (3 ratings)

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Executive Summary

At Forrester we see continuing evidence that technology vendors are incorporating the needs of business users into their strategy, offerings, and go-to-market approaches. While many vendors target business customers simply as a way to reach stakeholders with the most buying power, the most forward-thinking vendors have realized that meeting the needs of business users is a long-term strategic imperative — one that reflects the evolution in the technology landscape. Capgemini is one company that has recognized the importance of this transformation and is building a new value proposition based on the alignment of IT with business needs. The company's TechnoVision framework, which is designed to help business customers understand the evolution of the technology landscape, is notable for the way it facilities a discussion between IT and business customers focused on the strategic role of technology.

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