For Consumer Product Strategy Professionals

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	June 20, 2008 Capturing The Hearts And Wallets Of European Online Video Gamers Consumer Product Strategists Need To Push Online Elements To Drive Revenues by Paul Jackson with Michelle de Lussanet, Laura Wiramihardja

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Executive Summary

Playing video games on a PC, console, and/or mobile device draws in almost three-quarters of online Europeans. The PC continues to be the most popular choice, although its devotees' spending on games lags significantly when compared with that of console owners. As we approach maturity for the next-generation consoles and a crossroads for PC gaming, consumer product strategists at console manufacturers and game companies need to promote online play to both existing owners and prospective buyers to drive further revenues.

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