For Interactive Marketing Professionals

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	August 6, 2009 Case Study: Bing Mobile Campaign Syncs With Target Audience Microsoft Matches Audience Habits In Interactive Search Engine Ads by Neil Strother with Josh Bernoff, Emily Bowen, Zach Hofer-Shall

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Executive Summary

Microsoft demonstrated a keen understanding of mobile marketing best practices when it launched its Bing for mobile campaign in conjunction with the kickoff of its new online search engine. These best practices include matching the campaign with your target audience, keeping the message simple, integrating with other channels, and using a richer advertising format.

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