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	November 5, 2008 Case Study: E-LOAN Finds Success In Targeting Application Abandoners Communication Timeliness Is The Key To Success In Converting Abandoners by Brad Strothkamp with Carrie Johnson, Courtney Tincher	Average: 9  (3 ratings)

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Executive Summary

E-LOAN is one of the few financial firms to take application abandonment seriously. Consumers who abandon applications receive two follow-up emails encouraging them to complete the process. The result has been a 28% increase in completed applications.

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