For Customer Experience Professionals

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	August 26, 2008 Case Study: How Monster Puts UX At The Heart Of Its New Global Product Development Strategy by Marta Baigorri with Ron Rogowski, Angela Beckers	Average: 8  (6 ratings)

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Executive Summary

In the past eight years, Monster has expanded into more than 50 countries on four continents through an aggressive acquisition program. Even as Monster focused on platform integration, go-to-market strategies, and infrastructure, it neglected user experience (UX) as a discipline — a growing pain that had to be addressed. Under a new product and technology leadership team, the company has undertaken a rigorous process for adopting user-centered design tools and for creating a collaborative development environment. The goal: to be dynamic, efficient, and innovative. Firms can learn from Monster's example if they put the focus on users, develop a user-centered organization, and establish processes that go beyond a short-term redesign.

TABLE OF CONTENTS

• Global Growth Comes At A Price
• Monster Adopts User-Centered Tools And Processes For A Global Redesign
• Monster's New Design Reflects An Organizational Shift

RECOMMENDATIONS

• Focus On Users For Long-Term Site And Organizational Success
• Related Research Documents

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