For Technology Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	September 24, 2008 Case Study: HP Taps Social Computing To Boost B2B Podcast Results Community Marketing Tactics That Work by Laura Ramos with Bradford J. Holmes, Christina Lee, Zachary Reiss-Davis	Average: 10  (3 ratings)

This is an excerpt

Executive Summary

Business marketers hole up to produce boatloads of content that customers and sales seldom see and value little. Determined to do better, HP social media managers engaged experts who work daily with customers to develop relevant marketing content grounded in true client need and real-life business issues. By combining podcasting with blogging and traditional tech-media syndication, HP now validates its messaging via an extensive buyer audience review process that yields vetted, relevant content that HP marketing can deploy in its ongoing sales and marketing efforts.

TABLE OF CONTENTS

• The Situation: B2B Marketers Create Reams Of Little-Used Content
• Actions: HP Used Social Tactics To Create Useful Content Cheaply
• Results: Social Podcasts Build HP's Thought Leadership And Global Brand
• Analysis: Podcasting Boosts Reach And Grows B2B Communities

WHAT IT MEANS

• Next Steps: Adopt Podcasting Best Practices Across HP
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.