For eBusiness & Channel Strategy Professionals

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	November 16, 2009 Case Study: Hunter Douglas Europe Grows Via Distributed Content Management Platform ChannelNet Solution Improves Network Of Web Sites For Local Dealers by Chad Mitchell with Benjamin Ensor, Zia Daniell Wigder, Courtney Tincher

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Executive Summary

Hunter Douglas, a leading manufacturer of window coverings and architectural products, distributes its products through thousands of local dealers. Hunter Douglas saw an expanding online consumer retail market in Europe and wanted to use eBusiness to generate more sales leads for its dealer partners. The firm needed to cater to 25 different countries with multiple languages and allow local customization while maintaining brand consistency. To solve the problem, the firm implemented a distributed content management solution from ChannelNet that helps manage its brand and create consistent customer experiences while giving local dealers customized content and promotions — and has generated €600,000 in sales from leads generated for local dealers in the first half of 2009.

TABLE OF CONTENTS

• Situation: Hunter Douglas Seeks To Capture European Online Growth
• Problem: Complexity Threatened To Overwhelm Brand Consistency
• Action: Hunter Douglas Europe Implements Distributed Content Management
• Results: DCM Grows Sales And Improves Many Areas Of Channel Marketing

WHAT IT MEANS

• DCM Empowers Global eBusiness And Channel Managers
• Related Research Documents

This is an excerpt

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