For Technology Marketing Professionals

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	June 17, 2009 Case Study: MetricStream Builds B2B Community With ComplianceOnline by Laura Ramos with Peter Burris, Tim Harmon, Christina Lee	Average: 9  (2 ratings)

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Executive Summary

As a premier destination for content, training, and advisory services dedicated to regulatory compliance, IT governance, and corporate risk management, ComplianceOnline is a model online community that delivers two million visitors annually to MetricStream's back door. Business-to-business (B2B) marketing professionals can learn that building a successful B2B community need not break the bank if they focus on three key lessons: Gather the best content, encourage the community to vet and contribute to it, and give members equal opportunity to engage with potential buyers who visit.

TABLE OF CONTENTS

• The Situation: Paving New Inroads Into A Competitive Market
• Actions: Create An Online Destination For The Compliance Industry
• Results: ComplianceOnline Generates Leads And Business
• Analysis: Community Marketing Delivers Measurable Business Value

WHAT IT MEANS

• Next Steps: Use A Community Platform To Expand Business Opportunities
• Related Research Documents

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