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	November 4, 2009 Case Study: The NHL Uses Tweet-Ups To Energize Its Fan Base And Reach New Audiences by Nate Elliott with Peter Sargent, Jennifer Wise	Average: 10  (1 rating)

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Executive Summary

To create excitement around the start of the 2009 Stanley Cup Playoffs, the National Hockey League (NHL) worked with fans to organize a series of tweet-ups that took place simultaneously around the world — energizing more than 1,000 fans directly and reaching hundreds of thousands through Twitter and millions more through press coverage. Now the league has a dedicated social media department and is planning more tweet-ups for the 2009 to 2010 season. To run a successful tweet-up, give yourself enough lead time, find partners to help supply and promote the events, and don't forget to invite the media.

This is an excerpt

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