For Interactive Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	September 9, 2009 Case Study: Social Media Helps Toyota Communicate Complex Attributes Of New iQ by Rebecca Jennings with Christine Spivey Overby, Jennifer Wise	Average: 10  (5 ratings)

This is an excerpt

Executive Summary

Faced with the challenge of communicating the complex, advanced features of a new vehicle — the iQ — Toyota supplemented more traditional online and offline marketing with social media activities that focused on an attempt by two drivers from agency iCrossing to drive 500 miles on one tank of petrol. A combination of channels — blog postings, Twitter, and Flickr — successfully increased traffic to the blog by more than 200% and met the goal of increasing the online conversations around the brand.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.