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	March 16, 2010 Case Study: United Business Media Taps Social Computing To Boost Collaboration And Savings by Nigel Fenwick with Sharyn Leaver, Brandy Worthington

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Executive Summary

Any organization with thousands of employees faces a dilemma: There is a tremendous opportunity to tap into the collective wisdom of the employees, but the scale of the organization makes collaboration difficult. With 78 businesses in the group, United Business Media (UBM) epitomizes this challenge because it has so many businesses operating independently. In 2008, the CEO and CIO embarked on an initiative to drive collaboration that ultimately led to the transformation of the organization's culture with the help of Social Computing. Evangelizing success from the top down and the bottom up and getting the technology right were critical success factors in being able to get 80% of the employees connected within 12 months and in driving tangible benefits to the bottom line.

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