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	September 11, 2007 Case Study: Verizon Scores With Web Interaction Optimization by Suresh Vittal with Jennifer Joseph	Average: 9  (1 rating)

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Executive Summary

Web interaction optimization technology uses advanced analytics to improve targeting and message relevance. Does the technology live up to the hype? Verizon thinks so. By implementing site+1 from vendor \[x+1\], Verizon dramatically improved its online conversion rate and reduced cost per acquisition. According to Verizon, adopting a test-and-learn culture and improving the creative development process are critical to success with the technology.

This is an excerpt

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