For Consumer Product Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	February 19, 2009 Casual Home Workers Embrace The Digital Home Create Seamless Networked Experiences That Bridge The Work/Life Boundary by Sally M. Cohen with J.P. Gownder, Abe Garon, Dan Wilkos

This is an excerpt

Executive Summary

Home workers' unique blend of personal and professional technology needs makes them a tech-savvy and potentially lucrative segment of the consumer market for service providers, PC and device manufacturers, and software vendors. But even the casual home worker — a consumer who brings home his or her work PC after hours on occasion without a formal telecommuting program — tends toward being a technophile, especially when it comes to the digital home. These consumers already engage regularly with connected technology and crave more. Consumer product strategists should take note and adjust their strategy to accommodate this highly advanced consumer segment.

TABLE OF CONTENTS

• Casual Home Workers Love Connected Devices

RECOMMENDATIONS

• Casual Home Workers Need Sophisticated Digital Home Products
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.