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March 10, 2010 Casual Video Piracy Kept At Bay For NowVideo Strategists Can Forestall Casual Piracy With Conveniencewith Mark Mulligan, Laura Wiramihardja |
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Executive Summary
Online video piracy is still a minority behavior. Just 7% of US online adults regularly engage in peer-to-peer (P2P) file sharing, and less than half of them use it for video files. Meanwhile, casual video piracy — a newer phenomenon involving largely offshore video streaming sites that don't require users to download an app or files — has arrived in full force, only to have its attack blunted by the widespread availability of legal video streaming sites. The battle between content owners and pirates is now on, as they both have an interest in making access to their content as simple as possible. If video-related product strategists keep convenience foremost in mind, they can prevent consumers from sailing into pirate-infested waters.
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