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For CMO & Marketing Leadership Professionals

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January 10, 2008

CC/EOs Give Customer Experience A Lasting Boost

The Chief Customer/Experience Officer Playbook

an introduction by Jaap Favier

This is an excerpt

Executive Summary

Many successful firms have installed customer experience change agents with titles like chief customer support officer and SVP of customer experience to coordinate all aspects of the brand experience on a corporatewide scale.

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RESEARCH CATEGORIES

Technology

Customer Experience, Customer Experience Management

Geography

Asia Pacific, Europe, North America