For Consumer Product Strategy Professionals

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	June 3, 2008 Cellular South's Replication of WirelessWallet's Pilot Success in Market Is Contingent on Handset Availability by Edward Kountz

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Executive Summary

Regional carrier Cellular South is based in Jackson, Mississippi, and is the largest privately held wireless carrier in the US. In mid-2007, it enlisted Bank of America to participate in a test of the Cellular South WirelessWallet, a mobile wallet embedded in prototype NFC-enabled Kyocera mobile phones. ViVOtech also participated, providing POS terminals for participating merchants. Early in 2007, Cellular South also became the first carrier to introduce access to the Obopay P-to-P mobile payment service.

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