For Consumer Product Strategy Professionals

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	January 16, 2007 CES 2007: The End Of The High-Definition DVD Format War? Hardly, But New Dual-Format Announcements Muddy The Market Waters by Paul Jackson with Ted Schadler

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Executive Summary

The first products offering compatibility between the rival Blu-ray and HD-DVD formats were announced at CES last week. Two very different approaches offer solutions from both ends of the value chain: Create a dual-format disc or a dual-format home player. Ultimately, this is good news for consumers and content owners — but it will cause a muddle for retailers and competing consumer electronics (CE) companies.

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