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	July 24, 2006 The Changing Financial Consumer A Look At Consumer Shifts Between 2003 And 2006 by Bruce D. Temkin with Eric M. Dolan, Peter Hult

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Executive Summary

We examined changes in the attitudes and behaviors across five generations of consumers during the past three years. Over the years, some attitudes have shifted: Older consumers are less likely to shop around, price is increasingly more important than brand, consumers are more likely to take investment risks, and Validators are turning into Delegators. We also found a sharp rise in online financial activities — especially with younger generations of consumers.

TABLE OF CONTENTS

• The Changing Financial Consumer: 2003 To 2006

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