For Content & Collaboration Professionals

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	June 21, 2005 Changing Perspectives On Content Delivery by Kyle McNabb with Connie Moore, Colin Teubner

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Executive Summary

Two years ago, IT organizations expected — even demanded — that their chosen application and portal servers would exclusively own the delivery of all Web site content. Today, a renewed focus on growth; a desire to rapidly deploy dynamic, personalized end user experiences on cost-effective platforms; and line-of-business users' demands to take active ownership of site initiatives have many organizations rethinking how site content should be delivered. Organizations that need to deploy dynamic, personalized content experiences to customers, partners, and other audiences should include dynamic content delivery requirements in their Web content management evaluations and should not assume that delivery must be owned by their application server.

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