For Interactive Marketing Professionals

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	August 20, 2007 The Chaos of Content Content Management Tactics for the 21st-Century Marketer by David Daniels with Amanda Guzman

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Executive Summary

Content remains a top priority for marketers, highlighting the importance of content management capabilities for operational efficiency.

Key Questions

• How well equipped are e-mail marketers to manage the content necessary to drive relevance and react to an emerging set of devices and media?
• What are the top content challenges, and which content features are critical for creating operational efficiencies?

This is an excerpt

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