For eBusiness & Channel Strategy Professionals

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	January 17, 2007 The Checkout Tools That Boost eBusiness Why Paypal, Bill Me Later, And Google Checkout Work by Sucharita Mulpuru with Catherine Graeber, Peter Hult	Average: 9  (3 ratings)

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Executive Summary

As online businesses struggle to find ways to maintain double-digit growth year after year, a slew of options that aim to boost checkout conversion have emerged as promising tools in the quest to grow sales. PayPal, Bill Me Later, and Google Checkout, as well as a few other upstarts, are solutions with the potential to address eCommerce dilemmas of stagnant conversion and shopping cart abandonment rates.

TABLE OF CONTENTS

• The Current Conundrums Of Online Sellers

RECOMMENDATIONS

• These Checkout Tools Are Worth Serious Consideration
• Supplemental Material
• Related Research Documents

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