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May 2, 2006 The Chinese And Australians Soak Up BroadbandOur Broadband Activity Index Puts Broadband Use In A Global Contextby Christopher M. Kelley, John C. McCarthy with Michaela Ion, Maribel D. Lopez, Ted Schadler, Carrie Johnson, Charles S. Golvin |
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Executive Summary
Broadband is a key technology in consumers' uptake of Internet activities like social computing and eCommerce. However, companies can't rely on broadband adoption alone to understand the breadth and depth of Internet usage in different regions. Forrester's Broadband Activity Index (BAI) provides a strategic tool for companies that plan to build an online presence either locally or globally by uncovering and providing color to consumers' online preferences and activities.
This is an excerpt
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