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	January 23, 2009 (updated March 4, 2009) Chinese Social Technographics® Revealed Forty Percent Of Online Adults In Metro China Are Content Creators by Steven Noble with Christine Spivey Overby, Thomas Cummings, Emily Bowen	Average: 8  (1 rating)

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Executive Summary

Social media use is surging among online adults in metropolitan China. In particular, 40% are Creators — those who publish blogs, Web pages, articles, stories, videos, or audio/music content using social technologies. There are three groups that use social media very heavily: young adults, online shoppers, and the middle class. In response to this environment, online marketing in China will evolve quickly. Marketers will broaden their approach from mostly soliciting user-generated content to also creating their own. They will test and then reject disreputable practices in blogs and forums. And they will start taking a longer view of customer relationships.

This is an excerpt

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