For Customer Experience Professionals

Primary Analyst Photo	Document Information	Rate this Document
	December 28, 2006 How To Choose — And Use — A Primary Persona by Moira Dorsey with Harley Manning, Caroline L. Carney	Average: 7  (1 rating)

This is an excerpt

Executive Summary

Firms typically have three to five personas to guide the design of a Web site. While the resulting design should ultimately satisfy all of the personas, designers should start by satisfying the needs of just one: the primary persona. Firms should pick a primary persona that is mainstream and embodies the customer behaviors that are hardest to satisfy. After creating a design that satisfies the needs of the primary persona, designers should layer on support for the unmet needs of secondary personas. Managers should plan ahead to get the most out of personas by asking vendors to provide examples of what their persona deliverables include and how the underlying research is gathered and stored.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.