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March 2, 2009 How To Choose The Right Enterprise Marketing SoftwareEight Key Questions To Make Better Decisionsan introduction by William Band
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Executive Summary
The marketing software vendor landscape is crowded and confusing. This makes selecting the right solution a daunting task for CRM professionals. Forrester has identified eight questions that can help you make the right choice. Use them to untangle the selection process by focusing on business value, total cost of ownership, and vendor implementation expertise.
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