For CMO & Marketing Leadership Professionals

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	March 4, 2008 How To Choose The Right Social Technologies Choose Based On Objectives And Include Success Metrics by Josh Bernoff with Christine Spivey Overby, Jaap Favier, Scott Wright	Average: 10  (3 ratings)

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Executive Summary

Building a social technology strategy? Pick your objective first, then choose the appropriate technology to accomplish your goals. In this document we describe which technologies work best for listening, talking, energizing, supporting, and embracing objectives. But regardless of what you pick, you won't succeed unless you include success metrics. As organizations build more social applications, marketing leaders will find themselves in a central role, sharing knowledge and coordinating activities.

TABLE OF CONTENTS

• Picking Technologies By Objective

RECOMMENDATIONS

• Marketers Should Help Social Applications Spread Through Companies

WHAT IT MEANS

• Is Your Company Ready To Put Customers At The Center?
• Related Research Documents

This is an excerpt

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