For Vendor Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	June 18, 2008 (updated June 30, 2008) Choosing An ISV Partner Program Forrester's Assessment Of The Partner Program Offerings From IBM, Microsoft, Oracle, And Salesforce.com by Merv Adrian with Eric G. Brown, Robert Muhlhausen	Average: 10  (3 ratings)

This is an excerpt

Executive Summary

Independent software vendor (ISV) partner programs are a great resource for creating compelling offerings, taking them to market, and deploying them, sometimes in cooperation with other partners. The three largest software vendors — IBM, Microsoft, and Oracle — are aggressively ramping their programs to recruit ISV partners, and salesforce.com is attempting to redefine partnering models as it has with software sales. Because these programs differ in some very important ways, you should take the time to understand the landscape of opportunities and risks in order to choose the right program and get the most benefit.

TABLE OF CONTENTS

• Partner Program Participation Has Become More Important And More Complex
• Forrester Scored The Partner Programs Of Four Leading Vendors
• Differing Priorities Reflect Program Maturity And Intent

RECOMMENDATIONS

• Next Steps — Apply Your Own Needs And Weight Accordingly
• Supplemental Material
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $2495

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.