For CIO Professionals

Primary Analyst Photo	Document Information	Rate this Document
	August 10, 2007 CIOs: Branding Enterprise IT Attracts Talent by Alex Cullen with Laurie M. Orlov, Tim DeGennaro	Average: 7  (1 rating)

This is an excerpt

Executive Summary

Enterprise IT has a brand — a mission and reputation — that can help attract recruits, which is increasingly important in today's more competitive hiring marketplace. CIOs should hone that brand to invite prospects whose skills and career aspirations align with the culture and direction of the organization. Follow seven steps to use brand to enhance recruiting: 1) identify differentiators; 2) inventory assets; 3) mitigate liabilities; 4) crystallize differentiators into messaging; 5) clarify unique value propositions for each audience; 6) develop marketing materials and channels; and 7) involve IT managers and employees.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.