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December 18, 2006 Circuit City: A Case Study In Multichannel SellingBest Practices In Multichannel Retailingby Tamara Mendelsohn with Bruce D. Temkin, Brian Tesch |
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This is an excerpt
Executive Summary
Our research shows that multichannel retailers have a significant opportunity with services that offer online purchase with in-store pickup. One of the best practices that we found for this was Circuit City's 24/24 Pickup Guarantee program. We spoke with Circuit City leaders and found out how training, empowering stores, marketing, leadership, and metrics helped the retailer successfully implement this program.
This is an excerpt
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