For Vendor Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	December 29, 2008 Cisco 3.0: A New Tech Star Rises In The East Cisco Uses India To Evolve From An MNC Into A Globally Adaptive Organization by Navi Radjou with Ellen Daley, Edward Radcliffe	Average: 6  (1 rating)

This is an excerpt

Executive Summary

Cisco is systematically globalizing its US-centric corporate culture. To capture the exploding market opportunities in the eastern hemisphere, CEO John Chambers opened the Globalisation Centre East (GCE) in Bangalore in 2007, which de facto acts as Cisco's second headquarters and which is helping design a new global company blueprint, spawning whole new business units to serve emerging markets such as India, China, and the Middle East. This is just the tip of the iceberg: Mr. Chambers wants to locate 20% of Cisco's top leadership outside the US. These senior execs will soon equally call the shots with US-based execs on how Cisco operates globally. And the GCE is just the first of what Cisco expects will be a handful of strategically situated Globalisation Centres. When its Bangalore-based center is fully operational, Forrester expects Cisco to be the first tech multinational corporation (MNC) to have evolved into a globally adaptive organization (GAO) — a socially responsible and culturally sensitive enterprise with globally integrated assets, talent, processes, and partnerships. Other tech MNCs have much to learn from Cisco on how to succeed worldwide as a genuine GAO.

TABLE OF CONTENTS

• Cisco Opens Its Second Headquarters In India To Best Serve Emerging Markets
• Cisco's GAO Transformation: Achievements To Date And Lessons Learned
• The Road Ahead: Cisco Aims To Become A True Globally Networked Tech Firm

WHAT IT MEANS

• Tech MNCs That Initiate Their GAO Transformation Out Of India Will Win
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $2495

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.