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For Vendor Strategy Professionals

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July 2, 2009

Client Firms Scrutinize Green IT Services Providers

Providers: Polish Your Value Proposition To Differentiate

by Christopher Mines

with Ellen Daley, Heidi Shey, Christina Lee

This is an excerpt

Executive Summary

Data from Forrester's Business Data Services surveys show continued interest in green IT services. One-third of the surveyed enterprises plan for a green IT services engagement in the coming year. Some of these prospective clients are aggressively using green selection criteria when they choose a services provider, a trend that we expect to grow markedly in the coming years. To get ready, green IT service providers must get more explicit about their partnership structures and offer a well-rounded suite of services that enable clients to improve their sustainability posture while reducing costs, differentiating their firm, and mitigating risks.

This is an excerpt

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