For Interactive Marketing Professionals

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	February 15, 2007 Combing Through Clicks The Role of Reporting and Analytics in E-mail Marketing Applications by David Daniels with Amanda Guzman

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Executive Summary

A recent JupiterResearch executive survey shows marketers ranked the ability to save and recall reports for later use as the third most important feature in e-mail marketing applications (EMAs). This finding indicates marketers want to perform analysis within their EMAs.

Key Questions

• How satisfied are marketers with the reporting and analysis capabilities of their EMAs?
• Which applications do marketers currently use for their e-mail marketing analysis, and how likely are they to perform all analysis within their e-mail applications?

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