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For Interactive Marketing Professionals

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February 15, 2007

Combing Through Clicks

The Role of Reporting and Analytics in E-mail Marketing Applications

by David Daniels

with Amanda Guzman

This is an excerpt

Executive Summary

A recent JupiterResearch executive survey shows marketers ranked the ability to save and recall reports for later use as the third most important feature in e-mail marketing applications (EMAs). This finding indicates marketers want to perform analysis within their EMAs.

Key Questions

  • How satisfied are marketers with the reporting and analysis capabilities of their EMAs?
  • Which applications do marketers currently use for their e-mail marketing analysis, and how likely are they to perform all analysis within their e-mail applications?

This is an excerpt

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