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July 29, 2010 (updated August 23, 2010) The Coming Upheaval In Tech ServicesFour Economic And Technology Factors Will Combine To Recast The Businessby John C. McCarthy, Pascal Matzke with Thomas Mendel, Ph.D., Ellen Daley, Christopher Mines, Christine Ferrusi Ross, Charles Green |
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This is an excerpt
The tech services market is about to undergo a massive transformation that will call traditional provider business models into question. Four factors will combine to dramatically change the dynamics, economics, and competitive landscape of IT services over the next three to four years: 1) the "restructuring economy"; 2) innovation moving to the edge of the enterprise; 3) the redefining of buying and governance dynamics in accounts; and 4) "as-a-service" becoming the norm. This is the first in a series of reports that detail the success imperatives for tech services vendor strategists. The five initial success imperatives include: a ruthless continuing focus on process excellence and efficiencies; portfolio management with a product marketing and proactive solution packaging mindset; a sales strategy that builds and rewards a new type of client relationship; a culture and processes that drive success across client and partner ecosystems; and a management vision and thought leadership underpinned by strong governance.
Model: The Estimated Changing Revenue Mix Of Global IT Services, 2009 To 2020
This is an excerpt
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John C. McCarthy, Pascal Matzke
IT Services, Outsourcing, Systems Integration, IT Consulting, Sales, Marketing, & Product Strategy, Tech Marketing Tools & Best Practices, Product & Solutions Strategies, Marketing & Sales Strategies, Strategy Execution & Measurement, Corporate Strategy, Information & Knowledge Management, Information Workplace
High-Tech, Tech Sector Economics, Professional Services