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January 20, 2006 Commerce Platforms: Build Or Buy?Firms Shouldn't Waste Time And Resources To Build Commerce Platformsby Tamara Mendelsohn with John R. Rymer, Carrie Johnson, Brian Tesch |
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Executive Summary
According to Forrester's Business Technographics® data, in 2006, 37% of North American and European enterprises that sell products or services online will either purchase or upgrade a commerce platform. As these firms re-evaluate their eCommerce technologies, many will face the familiar question: Build or buy? A maturing commerce platform market and new pricing options make this decision look significantly different than it did five years ago. Most firms will find that buying a commerce platform and combining the packaged functionality with custom services offers greater benefits in agility and scalability, outweighing the custom fit and control that a build approach provides.
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