ATG is a midsize software company with annual revenues of $70 million that has been in the commerce platforms market since the mid '90s. This experience results in a highly specialized product, with strong marketing and personalization features. These tools are well-tuned for complex B2C sites but aren't necessarily a great fit for B2B sellers. ATG has weathered the past four years of decreased commerce platform spending and has positioned itself well to capitalize on the renewed interest in this technology.
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