For Analyst Relations Professionals

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	December 7, 2007 Commercial Size Is No Barrier To Your AR Success AR's Circumstances And Successes Through The Lens Of Commercial Size by Kevin Lucas with Thomas Mendel, Ph.D., Charles Green

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Executive Summary

AR managers at small vendors and in small regional teams often fear that larger competitors can use their bigger budgets and manpower to dominate analyst relationships. As poor AR would imply poor recognition and career progression, AR managers might have good cause to worry. But to what extent do bigger players have more money and staff, and can they translate this into greater corporate and personal success? Our survey respondents show that the bigger players gain only a small advantage when assessed against their targets and that AR at smaller operations can balance the scales.

TABLE OF CONTENTS

• AR Worries About Commercial Scale
• More Budget, Staff, And Maturity Deliver Stronger Metrics, Not Objectives

RECOMMENDATIONS

• Teams At Small Units Should Commit Most To Objectives, Less To Metrics
• Related Research Documents

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