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June 18, 2009 Community Launch ChecklistCreating A Pragmatic Approach To Launching An Online Communityby Jeremiah K. Owyang with Nate Elliott, Zach Hofer-Shall, Emily Bowen |
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Online communities are a powerful way to connect with customers for marketing, support, and developing consumer-driven insight. Unfortunately, many brands launch community efforts without first doing the legwork of developing a strategy, following the right processes, or preparing for the inevitable cultural changes. As a result, some brands launch community efforts — yet never connect with their customers. To increase the chances of a successful online community strategy, brands should use our community launch checklist.
This is an excerpt
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Customer Experience, Social Computing & Web 2.0, Marketing & Advertising, Interactive Marketing, Marketing Organization & Culture
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