For Technology Product Management & Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	July 17, 2008 Community Marketing Self-Assessment Tool Do Your Technology Marketing Capabilities Align With Community Marketing Requirements? by Peter Burris with Bradford J. Holmes, Christina Lee

This is an excerpt

Executive Summary

Community marketing demands important changes to the missions, people, processes, and systems of tech industry (TI) marketing organizations in order to generate favorable business outcomes with — and not just deliver tech products to — clients and prospects. To win in the shift from IT to business technology (BT), technology marketers must assimilate their companies — and themselves — into customers' adoption networks and activities. TI marketers can use Forrester's simple self-assessment tool to develop a clear understanding of the current assets, skills, and circumstances required to forge a reasonable path forward into community marketing.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.