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For Consumer Product Strategy Professionals

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June 17, 2008

Competing with YouTube

Second-Mover Strategies in Internet Video

by Bobby Tulsiani

with David Card

This is an excerpt

Executive Summary

YouTube now captures more than 50 percent of all visits in the multimedia subcategory of entertainment, and various players are carving out new strategies to catch up to the video leader.

TABLE OF CONTENTS

itemExecutive Summary

itemExcelling at Most Features, YouTube Creates Dominant Position in Viral Video

itemTo Combat YouTube's Activity System, Internet Video Destinations Must Adopt Second-Mover Strategies

itemEvaluating Tactics for Second-Mover Strategies

itemReport Methodology

This is an excerpt

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