YouTube now captures more than 50 percent of all visits in the multimedia subcategory of entertainment, and various players are carving out new strategies to catch up to the video leader.
TABLE OF CONTENTS
Executive Summary
Excelling at Most Features, YouTube Creates Dominant Position in Viral Video
To Combat YouTube's Activity System, Internet Video Destinations Must Adopt Second-Mover Strategies
Evaluating Tactics for Second-Mover Strategies
Report Methodology
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