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For Consumer Product Strategy Professionals

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July 10, 2007

Competitive DSL ISPs

Understanding Multiplay Broadband Packaging Strategies in Europe

by Ian Fogg

with Mark Mulligan, Joe Laszlo, Doug Williams

This is an excerpt

Executive Summary

DSL ISPs are the main competitive ISPs in most European countries. Increasingly, they are leveraging local-loop unbundling to enable innovative broadband package tier design, as well as new multiplay bundles.

Key Questions

  • How are competitive broadband ISPs packaging their broadband services? In what ways do the services offered in each country differ?
  • How common are multiplay bundles of mobile, home TV, home telephony, and broadband?
  • How viable are European broadband services as a platform for demanding Internet services such as Internet TV or VoIP?

This is an excerpt

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