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April 7, 2008 Connecting The Dots To Mobile Banking And PaymentsLeverage Connections To Online Banking To Speed Up Transition To Mobile Serviceswith Carrie Johnson, Brendan McGowan |
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While mobile payments promise to fundamentally change online financial and retail services, customers today simply do not see the need for the payment functionality that banks are developing. To help spur adoption of this new payment paradigm, banks and payment providers must prove to users that tomorrow's payments will be better than those in use today. By building bridges from today's online banking and payments, institutions can begin to demonstrate to users the concrete ways in which emerging payments will be better.
This is an excerpt
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eBusiness/eCommerce, Business-To-Consumer eCommerce, eBusiness/eCommerce Adoption, The Mobile Channel, IT Spending & Budgeting, IT Adoption
Consumer Technology, Consumer Portals & Search, Financial Services, Consumer Financial Services, Financial Services Customer Experience, Financial Services Marketing, Online Financial Products & Services, Retail Banking, Retail Payments
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