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For Consumer Product Strategy Professionals

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May 22, 2008

Consumer Digital Video

A Shift in User Video-Generation Behavior

by Nathan Safran

with Michael Gartenberg

This is an excerpt

Executive Summary

Consumer video-generation behavior is changing with advances in technology. Understanding how user behavior has evolved is key for vendors operating in the digital video industry.

Key Questions

  • How do consumers view, edit, and share digital video?
  • How is user-generated video content behavior changing?
  • What can vendors do to stimulate interest in digital video?

This is an excerpt

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