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June 27, 2008 A Consumer Market Researcher's Introduction To Reinventing The Corporate Libraryan introduction by Ted Schadler
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Executive Summary
Consumer market research professionals have a lot in common with corporate librarians: Both are responsible for putting information in the hands of decision-makers. A new report by Forrester is a must-read for any market researcher struggling to manage his or her syndicated research library or distribute information effectively and cost-effectively.
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