For Consumer Product Strategy Professionals

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	February 5, 2008 Consumer Mobile Internet Marketing Unlimited Data to Unleash Use by Thomas Husson with Mark Mulligan, Ian Fogg

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Executive Summary

Mobile Internet pricing in Europe is being revamped with unlimited-use packages—from web'n'walk (June 2005) to X-Series (November 2006) and SFR Illimythics (November 2007). Relatively more affordable and transparent data-pricing offerings are thus gaining ground.

Key Questions

• How successful have mobile operators been in revamping their Internet pricing offerings?
• What is the profile of customers adopting new data tariffs?
• To what extent will unleashing use of mobile services help?

This is an excerpt

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