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February 24, 2009 Consumer Perception Indicators: Assessing Consumer Confidence In A Challenging Economic Climateby Ina Mitskaviets with Corina Matiesanu, Vikram Sehgal, Bailey Liackman |
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This is an excerpt
Executive Summary
A majority of online users believe the national economy will get worse in the next year, which explains the sluggish growth in online spending. Consumers will turn to online sources and discounted retail outlets to find ways to save money. While spending on entertainment and consumer electronics will be curtailed, personal travel will remain relatively inelastic in the troubled economy.
This is an excerpt
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