For Consumer Product Strategy Professionals

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	August 27, 2008 A Consumer Product Strategy Introduction To The State Of Consumers And Technology, 2008 an introduction by Michelle de Lussanet

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Executive Summary

In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, consumer product strategy professionals can see which devices consumers own, which activities they engage in across technology platforms, and how they spend their time and money — all through a generational lens. Consumer product strategy professionals can also mine our historical and forecast data to inform their product and marketing plans.

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